We had a great weekend at the Washington, DC Greenfestival.

Greenfestival is a joint project of Co-op America and Global Exchange. It seeks to highlight green businesses and environmental non-for-profits that are actively pushing for a more sustainable future. The event is both celebratory and educational, providing a venue for individuals to learn about the burgeoning green economy and environmental movement.

Brighter Planet’s goal at Greenfestival was to to make carbon emissions a bit more tangible. First, we set up a 5-foot cube lined with climate change murals that represented the physical space of 14.24 pounds of carbon dioxide.

We brought 1000 pairs of green shoelaces and gave them out to those who pledged to work to reduce their carbon footprint. Our thinking was quite simple. If every time someone looks down at their shoes and sees their green shoelaces they’ll keep climate change at the top of their mind. Plus, we’re betting that bright green shoelaces will get noticed and spark conversation, bringing the topic of carbon footprints and climate change to the fore. People were so excited by the idea that a number of folks did a “climate footprint dance” for us!

We’ll follow up with video highlights later in the week, ‘till then you can check out the rest of our Greenfestival photos on our Flickr page.

–Carolyn and Robbie